Apple CEO John Ternus has joined X, with his first tweet of "hello" inevitably becoming a very popular post as he makes a rare social move.

The veteran hardware executive takes over as the $4.7 trillion company has struggled to compete with rivals in artificial intelligence.

Apple's former hardware engineering chief John Ternus officially became CEO of the company today, with the change now reflected on Apple's leadership page. Ternus joined Apple in 2001, became a vice president of hardware engineering in 2013,

Apple’s new CEO is expected to walk onto the Steve Jobs Theater floor eight days into the job. That is not the same thing as bringing