Award-Winning BrewDog Unleashes Liquid Visions, a Bold New Craft Beer Series Built to Light Up Retail Shelves

Fresh from multiple wins at the 2026 World Beer Awards, BrewDog brings a major new premium craft beer innovation to market ...
Marketing Dive

Liquid Death and Garage Beer take on AI data centers — with pee

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

Liquid Death Just Sold Out of $18 ‘Pee Jars’ to Troll AI Data Centers Thanks to Jason Kelce

The collaboration launched yesterday through a video starring Jason Kelce in which the former Philadelphia Eagles center and ...
DatacenterDynamics

Liquid Death and Garage Beer use data center water usage fears to market drink with "we want your pee" campaign

Drinks companies Liquid Death and Garage Beer have teamed up in a promotional campaign that taps into a growing anti-data ...

Liquid Death, Garage Beer team for satirical ad that takes aim at data centers

Beverage company Liquid Death has joined forces with Garage Beer and NFL star Jason Kelce to release a new music video protesting the water use of AI data centers. Garage Beer co-founder and CEO Andy ...
bleedingcool

Garage Beer, Liquid Death Debut Unique Way To Combat Data Centers

Garage Beer and Liquid Death, two of the better and most popular beverage companies in the world, are teaming up for a special cause: stopping data centers from using so much of our water to cool ...

Everyone Hates AI So Much, Jason Kelce Is Telling Beer Drinkers To Send Jars Of Their Piss To Data Centers

Garage Beer, meanwhile, is an independent lite beer company, whose largest investors are Travis and Jason Kelce, and is ...

Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO]

The post Jason Kelce's Bizarre New Beer Ad Has Him Peeing In A Cup - And It's Going Viral [VIDEO] originally published on ...