Betty Crocker released cake-themed purses that sold out instantly, but you can get all kinds of other food themed accessories ...

Betty Crocker is entering its fashion era. Ahead of New York Fashion Week, the cake brand has launched its Betty Ate ...

The best-selling cake mix in America may or may not surprise you to hear, but how exactly did it manage to secure that top ...

Betty Crocker decided to get a head start on New York Fashion Week with three new cake slice handbags under the Betty Ate ...

MINNEAPOLIS--Betty Crocker, America's No. 1 cake mix* brand, is serving more than cake this season. Enter the Bettier Than ...

Betty Crocker's iconic identity was created in 1921. Since then, Betty Crocker's advice, cookbooks, and cake mixes have become a staple in households around the world. Here are some surprising things ...

Betty Crocker has decided that we should be able to eat cake and wear it, too, because the baking brand is dropping purses ...

Though she celebrates her 100th birthday this year, Betty Crocker was never born. Nor does she ever really age. When her face did change over the past century, it was because it had been reinterpreted ...

MINNEAPOLIS--(BUSINESS WIRE)--Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...