Add Yahoo as a preferred source to see more of our stories on Google. Influencer Lea de Bruijn cleans her dining table and shares tips with fans online on how to make things shine. Christoph Reichwein ...

They want you to clean with them. They’re cleaning with steam, using elaborate whirring tools, and stirring up buckets of cleaning brews. “Clean with me,” they incant, beckoning you to join them as ...

Simply sign up to the House & Home myFT Digest -- delivered directly to your inbox. It was while watching the third loop of a video of Jack Callaghan, a 28-year-old man from Newcastle, running a ...

Shelly Hendy was at home, recovering from a miscarriage, and depressed. When a few friends suggested that she watch cleaning videos to relax, Hendy thought the idea was “ridiculous,” she told me ...

HELSINKI/LIVERPOOL — Marie Kondo may have admitted defeat, but a new generation of “cleanfluencers” is taking social media by storm, with millions watching them scour filthy homes and dole out ...

Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks. Digging ...

Marie Kondo may have admitted defeat, but a new generation of “cleanfluencers” is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks. Digging ...

With a brillo pad in one hand and and an iPhone in the other, cleanfluencers are the latest tribe of social media stars to attract millions of adoring subscribers and followers. Their USP? An ability ...

Finnish TikTok cleanfluencer Auri Kananen making victory signs. Social media platforms, especially the video sharing platforms, are full of influencers with expertise in different categories, from ...

There’s a new kind of influencer in town that’s quickly dominating the realms of YouTube and Instagram. No, they’re not faking photos at famous landmarks across the world, nor are they stomping out ...

Share the best of The Jakarta Post with friends, family, or colleagues. As a subscriber, you can gift 3 to 5 articles each month that anyone can read—no subscription needed! Household chores can be ...