While soon-to-be 53-year-old Gatorade has been extra aggressive in recent years as competition has heated up among other up-and-coming rivals, the brand’s chief, Brett O’Brien, says even more ...

Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

We went inside Gatorade's Fuel Lab at South by Southwest Interactive to get a sneak peek at products in development. Gatorade isn’t the first company that comes to mind when you think of tech, but the ...

How to watch the 2026 Tour de France Femmes: Full schedule, TV channel, where to stream and more The Tour de France Femmes runs from August 1-9, here's how to watch every stage. Franco Mastantuono is ...

Wings star Paige Bueckers joins Gatorade and Nike for two Shirley Temple drops featuring P5 apparel and custom bottles.

In a viral post on X (formerly Twitter) a year ago, Paige Bueckers shared one of her favorite drinks. She joked a “Shirley Temple hate to see me coming.” Now starring for the Dallas Wings in the WNBA, ...

San Diego Padres star Fernando Tatis Jr. and Gatorade are joining forces once again. A year and a half since the sports drink company signed the shortstop to its endorsement roster, Tatis Jr. and ...