James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.

Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.

Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.

Subway hypes its new Doritos Hot Honey Chicken Nachos.

The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...

Details on eligibility, required materials and deadlines for the 2026 Ad Age Media Buying Power List, which is free to enter.

The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.

Genspark pits ChatGPT and Claude in a lemonade stand-off, advertising greats create spots with Google and a chicken rides a unicycle.