Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...
Subway hypes its new Doritos Hot Honey Chicken Nachos.
The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...
Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.
When creating a cinematic ad for a luxury retail brand, the studio Lipstick turned to Kling AI to make its realistic—and award-winning—image-to-video film.
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Uncommon’s campaign features site-specific ads and linked wild postings across New York, Miami and Los Angeles. (Spotify) By ...
After pulling back from DEI commitments, Target is now facing backlash and boycotts over a Halloween costume criticized as racist.
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