ABOUT THE AWARDS The Future is Female Awards are the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women and allies in our industry.

While Millennials and Boomers wander through online spaces with Instagram accounts and Facebook profiles offering up extensive details about their lives, Gen Z is far more likely to be lurking in the ...

After many years of post-pandemic turbulence, and in some fashion houses’ cases, years of brand missteps and mismanagement, it is time that luxury fashion undergoes a decisive strategy reset. Luxury ...

For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. Then why are most brands living in a different reality as household ...

The concept of digital twins has existed since as far back as the 1960s to model the Apollo mission, and was applied when NASA first used simulators to analyse Apollo 13’s oxygen tank failure in 1970.

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball ...

Much of the marketing world’s attention has fixated on one question: can TikTok become a meaningful commerce platform? With the rapid evolution of TikTok Shop, the answer increasingly appears to be ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

Duo, the cheerful owl mascot for the language-learning website and app Duolingo, has an unusual origin story than most brand mascots. Originally, Duo started off as a logo. He didn’t have an ...

Youth sports are a massive global industry, valued at $37.5 billion today and expected to grow to $70 billion by 2030. In the U.S. alone, 60 million kids under 18 participate in organized sports. When ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

As brands hurtle toward 2026, AI is reshaping everything from content production to customer journeys. However, amid the acceleration, one truth is becoming impossible to ignore: technology can scale ...