As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year's levels despite ...

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service ...

Saatchi & Saatchi Gulf has partnered with Visa and noon to launch ‘Tap to Tip’, a campaign designed to make it easier for customers in the UAE to tip ...

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency.

Global luxury brands are expanding their presence in Saudi Arabia as rising domestic demand, tourism and the Kingdom’s ...

Phone recorded the strongest month-on-month increase in word-of-mouth conversations among brands in Saudi Arabia in July, ...

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in ...

OpenAI CEO Sam Altman has offered a striking glimpse into the company’s vision for the next generation of AI assistants, ...

Artificial intelligence is moving rapidly from an experimental technology to an everyday tool in the Gulf’s advertising ...

Meta has agreed to pay as much as $17.1 billion and introduce new restrictions for teen users to settle lawsuits brought by ...

Inside Nissan Middle East's offices this August, a group of employees' children sat down with crayons and markers and were ...

The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel ...