Overall industry health in the Gen Z footwear sector remains robust, with seven out of nine major brands maintaining flat or ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

In crowded categories, breakthrough marketing doesn't come from appealing to everyone. It comes from finding distinct and differentiating connections with specific audiences. Three recent marketing ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

The FIFA World Cup is one of the few moments capable of uniting billions of people across borders, languages, and identities. For marketers, that creates an extraordinary opportunity, but also raises ...

Ask Collage: Cultural Intelligence, now at the Speed of AI We’re excited to share a deep dive into Ask Collage, our new AI–powered capability that unlocks Collage’s cultural intelligence – faster, ...

Consumers with disabilities represent a powerful, yet consistently overlooked, segment of the American marketplace. Their lived experience shapes expectations for brands in ways that often go ...