Overall industry health in the Gen Z footwear sector remains robust, with seven out of nine major brands maintaining flat or ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

In crowded categories, breakthrough marketing doesn't come from appealing to everyone. It comes from finding distinct and differentiating connections with specific audiences. Three recent marketing ...

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Brands are competing in increasingly crowded categories, so traditional differentiators like price, distribution, and awareness are no longer enough. Our research at Collage shows that brands creating ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...