Equality champion People Like Us will host its first event in Amsterdam this October, aimed at kickstarting conversations ...

Amid a rapidly changing marketing environment, Ipsos and Effie UK have aimed to create effectiveness principles that brands ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As Klarna CMO David Sandstrom prepares to depart, he reflects on growth, the relationship with product and going “too hard” ...

The energy brand uses Arlo, its AI customer tool, to respond to around 4% of incoming emails, freeing its human advisors to ...

The Marketing Week Podcast: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence ...

Equality champion People Like Us will host its first event in Amsterdam this October, aimed at kickstarting conversations about workplace equity.

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists.

A year after its Unilever acquisition, influencer marketing remains Wild’s “biggest growth channel”, as the brand looks to ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Budget season shouldn’t just be about defending marketing investment, it is an opportunity to demonstrate a wider business ...