GSK Consumer Healthcare plans to rebrand to Haleon after its demerger from GlaxoSmithKline. The new name, pronounced ‘hay-lee-on,’ has been created by merging the words ‘hale’ meaning in good health ...

Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what platforms such as Meta, Google and TikTok tell ...

This episode of The Marketing Week Podcast is a must for any marketer navigating the industry’s enduring and fresh challenges. Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute ...

In a “very crowded and pretty noisy” butter category, Anchor is seeking to drive distinctiveness and emphasise its difference in product to stand out and recruit new consumers. The 140-year-old butter ...

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of ...

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

KitKat’s viral ‘Heist’ activity earlier this year came about after the team quickly spotted an opportunity, but was made ...

Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...

Marketers are more likely to see delivering effectiveness as everyone’s responsibility, rather than the role of a dedicated ...

The Marketing Week Podcast: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence ...