This report examines the key trends that are driving the future of commerce media.

UK consumers value lasting cultural continuity over fleeting viral currency and that’s why TV is the country’s most culturally influential medium while content creators are the least culturally ...

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

Traditional brand health metrics like awareness and consideration often remain abstract, failing to capture the specific real-world triggers that prompt a consumer to make a purchase, but category ...

Explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds.

Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina. Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina.

Food and beverage manufacturer Nestlé ran a masterbrand-building campaign to build trust, familiarity and association in Vietnam. Food and beverage manufacturer Nestlé ran a masterbrand-building ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...