Why Two Viral Trends Took Off in the US and China We’re at a very complicated time in our online lives. An explainer of ...

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a ...

A man in Chengdu reported that his wife developed depression after being seen naked by two window cleaners at their high-end apartment in the city (成都交子荟国际公寓). The incident occurred in April, when the ...

Eye on Digital China is a reader-supported publication by Manya Koetse (@manyapan) and powered by What’s on Weibo. It offers independent analysis of China’s online culture, media, and social trends.

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme. How Adidas won and Nike lost, Japan's lost ...

A special deep dive into the 2026 Xi-Trump summit through Chinese social media, highlighting the top 15 viral moments, internet memes, main themes, and netizen commentary. From a tragic “wild child” ...

Online sleuths connect emerald earrings to post-earthquake business ties—sparking official investigations. This week, the Chinese internet exploded over a pair of earrings worn by a child actress. In ...

The right tagline or advertising slogan is crucial for a brand’s identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered and effective marketing tools. What’s on ...

Pear Video (梨视频) is the new kid on the block in the pool of China’s many digital news platforms. Pear Video (梨视频) is the new kid on the block in the pool of China’s many digital news platforms. Its ...

After the 49-year-old Chinese fitness fanatic Liu Yelin made headlines in Western media, she became a top trending topic on Weibo. But not all Chinese netizens are charmed by her looks. After the ...

Cathay Pacific flight attendants mocking non-English speaking passengers by saying, “If you can’t say blanket, you can’t have it,” has sparked a major controversy and caused a marketing catastrophe.