For brands, tastemakers offer a chance to show up more meaningfully, and more memorably, says Stephen Maycock, Associate Influence Director, Born Social When Unilever announced it had multiplied its ...

Barbie captured the world’s attention, and her public relations triumph is still going strong. She garnered a full slate of public appearances, a hit music album, a third-quarter sales boost of 16 ...

Brand collaborations have become increasingly popular in recent years, with companies teaming up to create unique products and experiences that combine their individual strengths. Brand collaborations ...

Weather shapes consumer behavior in unexpected ways. A sunny weekend might spur demand for outdoor gear, while a snowstorm forecast sends shoppers scrambling for winter essentials. But here’s an often ...

On this episode of Modern Marketing and Measurement, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web.

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball ...

Advertising is entering a phase where AI affects not just tools, but how systems are organized. Beyond campaign optimization, AI is changing how agents increasingly handle discovery, planning, and ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

How societies talk about looks and appearances is changing. According to Unilever, more beauty campaigns are promoting strong instead of straight hair, even-toned skin instead of fair, and a healthy ...

Fandom has outgrown the screen. What once lived in message boards and livestream chats now gathers in physical spaces, expecting worlds that feel as vivid as the stories that inspired them. In this ...

If you’ve ever been to the Las Vegas Sphere or follow the arena on social media, chances are you’re familiar with the massive yellow emoji character appearing on the venue’s Exosphere. This charming ...

8:00 a.m., Milan, Isola district. A notification on my smartphone announces that the chauffeur who is supposed to take me to the airport is waiting downstairs. The chauffeur, however, is not there.