The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life… ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...

Artificial intelligence is moving fast, but it’s moving fastest in the places gym members don’t see — for now Walk into almost any conference or… ...

Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom Waka Flocka Flame is getting into the run club game, but with ...

Workout Anytime has appointed Peter Stipher as chief operating officer, tasking the longtime fitness and technology executive with overseeing corporate-owned and franchise operations. Reporting to CEO ...

From women’s longevity and “neurowellness” to the backlash against over-optimization, ATN breaks down the shifts set to define the booming global wellness economy this year NEW YORK — The wellness ...

As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers with more options than… ...

Geisler’s new boutique fitness company launches with four brands, locations across the U.S., and a team of top execs Anthony Geisler has launched Sequel Brands, a new boutique fitness franchising ...

iFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. Terms of ...

In a world of endless screens and notifications, Whoop, founded by a Harvard grad, put everything behind a faceless band and let the data do the talking. But the screenless wearable category is ...

Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava’s latest data With four months left in 2025, Strava is sharing a mid-year look at how its ...

After drawing 23,000+ studio members, generating nearly a billion social media impressions and making headlines for its cold workouts and slide board innovation, Brrrn is closing its digital ...