In 2003, a study on Coke and Pepsi lit up brain-imaging headlines around the world. Participants who knew they were drinking Coke showed more activity in brain regions linked to memory and self-image ...

Explore the science of wayfinding and learn how researchers study navigation in complex indoor spaces. Discover how eye ...

Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Human attention is frequently drawn to the most vivid colors in the immediate environment. For example, large bright red “SALE” signs capture attention instantly, similar to “STOP” signs. A café with ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Understand how emotions are outwardly expressed through facial behavior and voice – across digital, physical, and immersive environments. Conduct studies remotely or in controlled settings, and ...