This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including July 2026. The Skift Travel Health Index is ...

Sustainability has moved from a niche preference to an expectation, but travelers’ intentions and their booking behavior don't always align. While many say sustainability matters, it doesn’t ...

Mobile is already the primary device for travel planning in the majority of the world. But for most of the travel sectors and companies, mobile bookings are yet to surpass desktop bookings in volume ...

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property ...

Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of ...

Banks and credit card companies are disrupting the travel industry by launching their own booking platforms, competing with online travel agencies and gaining market share. In 2022, at a JPMorgan ...

The future of travel is unfolding now; you just need the right data and insights to see it. The State of Travel report is your essential guide to understanding the trends shaping our industry and ...

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

Consumer love for travel, rising demographics, and exciting innovation square off against unstable geopolitics, affordability challenges, and a lukewarm economic expansion Perhaps the one word to ...

Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, ...