See the top 5 global B2B agencies in 2026, plus the key financial trends shaping this year’s benchmarking report and what ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Explore what the 2026 awards shortlist reveals about high-performing B2B marketing, from AI adoption to measurement maturity, in this webinar.

See how AI is driving marketing budget cuts, why strategic marketing gets hit first, and what B2B leaders should protect to keep growth on track.

CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO ...

Compare leading global B2B marketing agencies on revenue growth, client satisfaction scores, and benchmark data. Download the ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

This viewpoint is shaped by insights taken from shortlisted entries in the 2025 B2B Marketing Awards. Evaluated by over 100 independent, client-side judges through a rigorous two-stage process, the ...

Our second ever Global Agency Benchmarking Report has just launched and it’s better than ever. Packed with insights about agency gross income, headcount, specialisms and more, the report is a ...

LinkedIn is a standard for any business, but how can you make your brand’s profile stand out from the crowd? Molly Raycraft summarises what techniques you can learn from 2017’s top 10 best LinkedIn ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...