Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.
The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...
Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands ...
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.
Subway hypes its new Doritos Hot Honey Chicken Nachos.
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
After pulling back from DEI commitments, Target is now facing backlash and boycotts over a Halloween costume criticized as racist.
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