Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
This week, we’ve got the scoop on California Pizza Kitchen’s new social and creator agency, Omnicom’s latest media merger and more.
The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make ...
YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on ...
Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.
Key parts of the deal, disclosed in a court filing Wednesday, require Meta to put new guardrails on its platforms.
Uncommon’s campaign features site-specific ads and linked wild postings across New York, Miami and Los Angeles. (Spotify) By ...
Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing.
The future of marketing belongs to companies that can win hearts, inform algorithms and engineer systems with soul.
Subway hypes its new Doritos Hot Honey Chicken Nachos.
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