In this episode of What Comes Next, Josh tells the story of the award-winning Tennessee Sound Sites campaign, which recruited ...

Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client ...

Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is ...

Brands used to hire agencies to place the buy. Now they hire them to prove it worked. Brands don’t need help spending money. They need proof it worked. It’s a bigger shift than it sounds. For years, ...

Over the past year, marketing conversations have fixated on what agentic AI might eventually do. We’ve all seen the demos. AI agents identifying audiences, planning campaigns, optimizing media, ...

Many companies spent the last two years trying to answer the same set of questions about AI: Which tools should we use? Which models are best? Should we build something ourselves, or partner with ...