For decades, marketers have searched for a “Buy Button” in the brain. Neuroscience suggests something far more interesting: a complex network of small ...
Finding your way through a building seems like an outwardly simple task. You look for a sign, follow an arrow, maybe follow an architectural cue and arrive where you need to be. In practice, indoor ...
The BIOPAC GSR100C is an add-on device to the BIOPAC MP160 and MP150 data acquisition devices to measure skin conductance via changes in perspiration on the surface of the skin due to stress, arousal ...