This report highlights the latest insights from the Skift Travel Health Index. The index covers travel’s performance since January 2020, up to and including July 2026. The Skift Travel Health Index is ...

Sustainability has moved from a niche preference to an expectation, but travelers’ intentions and their booking behavior don't always align. While many say sustainability matters, it doesn’t ...

Mobile is already the primary device for travel planning in the majority of the world. But for most of the travel sectors and companies, mobile bookings are yet to surpass desktop bookings in volume ...

Metasearch is the biggest battleground in the online travel agency versus travel brands fight for consumer eyeballs and loyalties, and a tool for hotels to compete against other brands at the property ...

Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of ...

The 2026 travel landscape is increasingly bifurcated. Visa-free policies and growing airline capacity are accelerating growth in the East, while the West must navigate significant policy-driven ...

Hotel companies spent the last decade building brand portfolios for coverage and scale. The next phase of competition will reward sharper brands that drive pricing power, loyalty relevance, and ...

We invite all hoteliers and hotel tech vendors to fill in our survey and help us demystify the hotel tech space! Please click on the relevant button below to fill in the survey. Once we receive your ...

Hotel loyalty is being reshaped by rising traveler expectations, rapid advances in technology, shifting economic conditions, and evolving owner priorities. This report maps the forces redefining ...

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. This report ...

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel ...