Overall industry health in the Gen Z footwear sector remains robust, with seven out of nine major brands maintaining flat or ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Collage data shows that every five-point increase in a brand’s cultural resonance score results in a 4-point increase in purchase intent. As such cultural fluency converts a measurable ROI. In crowded ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Visa, PayPal, Apple Pay, and Cash App lead in cultural fluency, while American Express, Discover, and BNPL (Buy Now, Pay Later) pioneers risk falling out of touch. In the financial services sector, ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.