As proprietary media solutions become more commonplace, advertisers are scrutinising its impact on transparency, effectiveness and client–agency relationships. Proprietary media – also known as ...

Sky is doubling down on “emotional” advertising in a bid to shift brand consideration and reach new consumers with the launch of its newest TV. “Traditionally, we’ve been a product-focused ...

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Marketers are more likely to see delivering effectiveness as everyone’s responsibility, rather than the role of a dedicated ...

Burberry has appointed Gucci marketing boss Jonathan Kiman as its new CMO, as the fashion house fights to “strengthen” its brand in a declining luxury market. He replaces Rod Manley, who has been in ...

KitKat’s viral ‘Heist’ activity earlier this year came about after the team quickly spotted an opportunity, but was made ...

Sainsbury’s is increasing the speed of innovation and plans to introduce additional price cuts as part of its commitment to increase value for customers. The supermarket is on track to meet its target ...

While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering ...

Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...

Equality champion People Like Us will host its first event in Amsterdam this October, aimed at kickstarting conversations ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

The Marketing Week Podcast: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence ...