Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Marketers are more likely to see delivering effectiveness as everyone’s responsibility, rather than the role of a dedicated ...

The social media giant will withhold 30% of the $18bn owed to US states if rivals YouTube and TikTok don’t copy its safety ...

KitKat’s viral ‘Heist’ activity earlier this year came about after the team quickly spotted an opportunity, but was made ...

While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering ...

Equality champion People Like Us will host its first event in Amsterdam this October, aimed at kickstarting conversations ...

The Marketing Week Podcast: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence ...

Amid a rapidly changing marketing environment, Ipsos and Effie UK have aimed to create effectiveness principles that brands ...

As Klarna CMO David Sandstrom prepares to depart, he reflects on growth, the relationship with product and going “too hard” ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of ...

The energy brand uses Arlo, its AI customer tool, to respond to around 4% of incoming emails, freeing its human advisors to ...