Robinsons and Wimbledon have ended their partnership after almost nine decades, marking the end of one of the longest running sport sponsorship deals. The Britvic-owned brand today confirmed it will ...

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate ...

Hovis is launching a £4m campaign designed to ‘shore up the core’ of the brand, as its new owners signal intent to invest.

Keen not to “disappear into the mush”, businesses across the marketing spectrum are making influencers a central part of ...

Being found by AI is not the same as being chosen by it and those brands that learn that distinction will win in the AI ...

Your tracker gives you the numbers. But is it measuring the things that actually drive choice in your category? Basis Global ...

KitKat’s viral ‘Heist’ activity earlier this year came about after the team quickly spotted an opportunity, but was made ...

Marketers were quick to jump aboard the brand purpose trend - but the industry’s eager adoption of AI proves few truly ...

Recently promoted as the bank’s first CMO, AJ Coyne explains why mobile was the perfect next step for Monzo as it eyes ...

Aid” when it comes to believing in the idea of brand “fans”, claims Klarna CMO David Sandstrom. Earlier this week, it was ...

Amid a rapidly changing marketing environment, Ipsos and Effie UK have aimed to create effectiveness principles that brands ...

While 70% of marketers say their business is focused on effectiveness, almost two thirds are still tasked with delivering ...