As brands look to bring creator relationships and content production closer to home, influencer agencies are being forced to ...

The pop culture platform is seeing brands look beyond visibility and invest in experiences, creator collaborations and ...

Fortune Sunflower Oil used Rath Yatra 2026 to bring together cultural experiences, food, technology and consumer services ...

Jain will lead international business development, client acquisition, enterprise relationships, strategic RFPs and ...

The campaign brings its central product truth to life through a banter between two friends featuring Mrunal Thakur.

Ponting will advise on coaching and talent identification while supporting Century Cricket’s expansion of technology-enabled ...

The empanelment follows the platforms’ acceptance of the complete L-1 rate matrix, with all video campaigns to be released on ...

The identity change follows the 2025 demerger, alongside a new visual system, sonic identity and brand promise for the ...

The PR firm will handle earned media and strategic communications, while DigifyMe will support local market expertise and ...

ZEE and Google have integrated AI Mode into fiction storylines, letting characters use it for everyday questions and ...

The integration will allow advertisers to use content-level data for CTV planning and targeting, while also providing program ...

Anand co-founded Aer Media in 2016, when influencer marketing was still developing in India. The company has since worked ...