This report examines the key trends that are driving the future of commerce media.

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Food and beverage manufacturer Nestlé ran a masterbrand-building campaign to build trust, familiarity and association in Vietnam. Food and beverage manufacturer Nestlé ran a masterbrand-building ...

Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina. Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina.

Marketing effectiveness needs to be redefined to address the ‘polycrises’ and social and environmental tipping points the world is currently facing, say Alexis Eyre and Paul Randle, co-founders of the ...

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

A new attention metric designed to map audiences between ‘focused’ and ‘divided’ attention states. A new attention metric designed to map audiences between ‘focused’ and ‘divided’ attention states.