This report examines the key trends that are driving the future of commerce media.

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina. Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina.

Food and beverage manufacturer Nestlé ran a masterbrand-building campaign to build trust, familiarity and association in Vietnam. Food and beverage manufacturer Nestlé ran a masterbrand-building ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...