For years, experiential marketing occupied an uncertain position within many organizations. While executives appreciated the value of face-to-face engagement, live events were often viewed as ...

For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. Then why are most brands living in a different reality as household ...

How has a gum company never had a chewed piece of gum as its brand asset until now? It’s a brilliant idea hidden in plain sight! The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum ...

For years, marketers have talked about fragmentation as if it were an unfortunate side effect of modern media. Channels multiplied. Platforms proliferated. Audiences scattered. Measurement became more ...

The rush toward synthetic audiences was inevitable. Traditional market research has frustrated brands for years because it is expensive, slow to field, and often dependent on panels full of ...

“The days of impressions as a proxy for results are fading,” was IAB CEO David Cohen’s pronouncement at this year’s NewFronts. And he’s right. Streaming and CTV are now performance-driven channels, ...

Much of the marketing world’s attention has fixated on one question: can TikTok become a meaningful commerce platform? With the rapid evolution of TikTok Shop, the answer increasingly appears to be ...

On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. Nick explains ...

What does it feel like to genuinely connect with something or someone? To feel listened to, understood, appreciated, valued? Now how does our technologically abundant world impact that connection?

There is no sugarcoating that agencies are in the midst of the most dramatic restructuring in decades, dealing with massive consolidation, layoffs, and are being forced to reckon with the AI future ...

?si=dKVsTqaxL-ckVA2z As a brand, Snuggle has been around since 1983 and its bear was created as a brand representative after the liquid fabric softener first launched ...

After many years of post-pandemic turbulence, and in some fashion houses’ cases, years of brand missteps and mismanagement, it is time that luxury fashion undergoes a decisive strategy reset. Luxury ...