For decades, marketers have searched for a “Buy Button” in the brain. Neuroscience suggests something far more interesting: a complex network of small ...
How do consumers react to flavors and fragrance? Why do consumers prefer certain cosmetic products over others? Traditional sensory testing may be too limited to be able to predict consumer acceptance ...
AMCIS 2026 (Americas Conference on Information Systems) is the annual flagship conference of the Association for Information Systems (AIS), bringing together researchers, academics, and industry ...
Finding your way through a building seems like an outwardly simple task. You look for a sign, follow an arrow, maybe follow an architectural cue and arrive where you need to be. In practice, indoor ...
In 2005, we set out with a bold vision: to give researchers the power to see the signals beneath the surface, how people truly think, feel, and act, without being tied to any single device or method.
Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...
How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...
Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...
Human attention is frequently drawn to the most vivid colors in the immediate environment. For example, large bright red “SALE” signs capture attention instantly, similar to “STOP” signs. A café with ...
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