TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate ...

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers ...

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month after spending nine years building its marketing organization. In his new role, Lopez has an expanded mandate that ...

Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different. They may need to ...

We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.

After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey ...

Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its ...