Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its ...

TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

Chris Tutor, Vice President of Advertising and Design, shares the strategy behind recycling ‘The Snack That Smiles Back’ ...

Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers ...

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate ...

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria ...

At MDVIP, CMO Alyssa Schaefer has to build trust with patients making highly personal decisions while also marketing to physicians.

Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating ...

OxiClean’s marketing program with Major League Baseball is the brand’s highest return on investment of all its programs — period, said Kevin Sherlock, Vice President of Fabric Care Marketing. The ...

A decade ago, many CMOs focused on telling the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...

The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, ...