Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a ...

Fanta debuts four original horror characters and a trailer made with GRAiL, signaling a shift from collabs to brand-owned ...

Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales ...

Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and ...

A practical B2B influencer marketing proposal structure for turning creator strategy, budget, measurement, rights, and risk ...

MINISO’s LISA pop-up debuts at ICONSIAM Sept 1–24 with blind boxes, apparel, and timed entry, showing how retail can mirror ...

Liverpool launch “Feel the Anfield effect” with a third kit, lifestyle line, and a revamped global store focused on speed and ...

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want bigger baskets ...

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an ...

Google’s Gemini campaign with BTS’ Jimin spotlights AI for translating emotion, plus Sphere visuals and personalized BTS ...

CARMA finds AI trust rose to 30% as media trust signals fell. What the gap means for transparency, accountability, and AI ...

Kokai Zuma adds AI agents, a simpler interface, and faster measurement setup as The Trade Desk streamlines programmatic ...