Gucci places Jin in Renaissance-style portraits for “Primavera,” using stillness and recognition cues that map to fandom ...

Amex and Sky Media team up on a Sky Sports F1 series with Guenther Steiner at Chicken George, aimed at driving Amex Business ...

LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without ...

Fanta taps Beyblade X’s Hong Kong resurgence with a COKE+ receipt-to-entry tournament, plus pop-ups, sampling, and a ...

Dr Pepper’s ninth Fansville season uses AI, data, and modular creative to localize ads across 50 markets and improve sales ...

Fanta debuts four original horror characters and a trailer made with GRAiL, signaling a shift from collabs to brand-owned ...

Jin’s $9,900 Gucci jacket reportedly sold out across Europe in under a day. What it signals about fandom commerce and ...

A practical B2B influencer marketing proposal structure for turning creator strategy, budget, measurement, rights, and risk ...

Liverpool launch “Feel the Anfield effect” with a third kit, lifestyle line, and a revamped global store focused on speed and ...

MINISO’s LISA pop-up debuts at ICONSIAM Sept 1–24 with blind boxes, apparel, and timed entry, showing how retail can mirror ...

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want bigger baskets ...

Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an ...