Caledonian MacBrayne (CalMac), a ferry operator, aimed to reposition its brand and increase leisure travel to Scotland's Western Isles through a storytelling campaign that transformed passengers into ...

Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina. Contains the creative for the 'Manboobs' campaign for MACMA by the agency DAVID in Argentina.

Challenger brands can achieve growth by redefining their competitive landscape and identifying Category Entry Points (CEPs) that exist outside their traditional categories, focusing on the ...

Abbott, a medical device company, aimed to address malnutrition and muscle loss in the UK, particularly among older adults and those with chronic conditions, by repositioning muscle health as a ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...