This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.
Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...
As consumers increasingly turn to AI-powered interfaces for brand search queries, an eight-month analysis of 30 brands over six categories shows that two-thirds of LLM visibility is driven by the past ...
Ahead of the FIFA World Cup, and with more advertisers backing women's sports, We Are Social Sport's Joe Weston and Fuse's Matt Bailey join WARC's Anna Hamill to discuss the emerging trends in sports ...
L'Oréal collaborated with Meta to develop a comprehensive measurement approach for boosted creator content, enhancing their advocacy campaigns on the platform.
Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.
This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.
TikTok US ad revenue is projected to reach $14.5bn in 2026 and grow to $16.7bn next year. The US will account for 38% of TikTok’s global ad revenue this year; However, US year-on-year growth trails ...
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem. Part of WARC’s Evolution of Marketing ...
A significant majority (90%) of social media users engage in "invisible engagement" actions, such as zooming in on images or spending time on posts without liking or commenting, which are not captured ...
An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.
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